Ethique-mail

Seth Godin listed 36(!) things we should consider before emailing a colleague.

Here are my add-ons:

1. In case your email is more than 500 words long, give him/her a call
2. In case you’re replying to more than three colleagues, you better set a meeting

And the last, If you had to pay 50 cents to send the email, would you?

Low-Touch, Golden-Touch

For some reasons intangible products (e.g. software) are often marketed like tangible ones (e.g. gas turbines). Same business model and also same costs: in case of an industrial software direct cost of sales hits 15.000€ per license.

Software sales cycle, can be managed in a more low-touch, low-cost way. Video presentations, webinars and canned web-trainings can avoid people travelling to the client site.

A web based meeting costs 30€. The same meeting on-site 600€. Some veterans think that a “physical” meeting is always worth the money spent. I think we should better ask the client, who pays the difference between the two.

Profitable Niches

Roland Thomas (Moldflow CEO) told me: “the more the Computer Aided Engineering (CAE) market consolidation leads to standardized software, the more opportunities will come for profitable niches to be exploited”.

E-Xstream makes a software that calculates the behaviour of composite materials, like plastics reinforced with glass fibers. The opportunity for E-Xstream came from the multi-phase nature of composite materials. The software Digimat they produce calculates the physical properties of the material to be used for further calculations.

This is an example of what Roland predicted.

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