End Of The Nation States

In our interlinked economy, countries are no more relevant units of analysis. Multinational companies no longer think in terms nation states. Other units of analysis like -language, age, climate, lifestyle are much more relevant.

Why should I have a subsidiary in Finland and one in Sweden? Why should I have a Nordic Office at all, instead of having a sales agent for -truck drivers- or for -gardeners- wherever they may be?

At the cash register, we’re all brother in arms.

Fluidized Competences

Trying to highlight my company technical competences, I’m wondering whether we do have competencies or just competent people. Turning competent people knowledge into core competences is a critical and expensive task.

Re (and) co-location of competent people does not come cheaply. The reality is that it’s hard to diffuse people skills and help the organization make profits from them.

Do you think competences cost? Try incompetence, then.

You better name it right

Naming a company is important when starting a business.

A company name should sound different. Claris, Claritin, Claria, etc. are similar, although belong to different businesses. A Company name should also sound logical e.g. Fluent Inc. -fluid flow simulation company. Fluent’s competitor is Scryu, a Japanese company. Because the brand is what the company stands for, and Scryu definitely does not sound well in English, I’m afraid it might be not as effective as Fluent outside Japan. Another example is that of Toyota MR2, which is known by a different name in France. Rather than the MR2, it is called “Coupe MR,” because “MR2″ in French sounds like “merdeux,” which means “shitty.”

When naming a company, check what the name sounds like in the most widespread languages.

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