Check, Please.

Perceived quality is what a customer is willing to pay for. Take a car, for example. Power and velocity are a proxy of quality by clients. Quality and price of a car are strongly correlated.

Take engineering software then. Simulation accuracy and velocity are two major benefits clients are looking for. The first is how much the simulation fits the reality, the latter is how the product design time can be shortened.

For some reasons the software price continue is not correlated to those qualities and continue to be linked to technical features only. Linking price and the perceived value, makes easy converting software advantages into a premium price.

It’s Your Boss

How do you call your customer?

Consumer companies refer to retailers as direct customers. I think this may create a mindset where satisfying the intermediary matters most. B2B companies refer to accounts.  Though account is synonym of client, it also means: “a record of debit and credit entries”. Account is misleading too, as it figures a relationship mainly made of formal business arrangements.

Boss. Why not calling your customer boss. You can call me boss manager, then.

Cain vs. Abel

YouTube succeded over GoogleVideo.

Although YouTube had unique features, and more elegant interface if compared to Google Video, it was its viral impact that made the difference. In YouTube, not only can users know about the popularity of a video posted, they can also make it more popular -via comments, ratings and embeddings. Users can make a video succeed or fail, and this is having a viral effect.

I wonder which comments and ratings would be given to the contents of our corporate websites, if our clients were allowed to.

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