Meaning Free

I was wondering whether software advertisings tell about customer benefits or not. Ads like: “Our software is flexible, it integrates with other software tools,..” seem more just senseless buzzwords.
Our customers are mostly engineers. They pay attention to the words we use more than we might think.

If saying “Our software is flexible” means that it adapts to changing requirements – like hardware requirements, then you could better say: “our software supports the A, B, C platforms and X, Y, Z operating systems”.