Right Before It

Things to consider before launching a new software company.

1. build a niche website – get credibility
2. ask your family doctor (or a friend, non programmer) for opinions – find out what you’re missing
3. buy your competitors’ products – turn shortcomings into advantages
4. test your prototype with representative users – build not what you think people might want, build what they need.

Being the #2

Avis proudly says “We’re number two – we try harder” (than Hertz).  Pepsi is the number-2 cola, even though “Nothing Else Is A Pepsi”.

There are many #2 software companies, though on press releases you rarely find “ACME Corporation, second-leading provider of …”.

Each market segment hosts many players and one “number one”. Therefore, within the majority of software companies, there is a gap between the position they want and the position they hold. Nothing personal, friends.

First-Generation

Traditions are practices taught by one generation to the next. Karl E. Weick, says that traditions span over three generations, on average.

In corporate life, due to acquisitions and turnover, most of the employees hold the position of first – generation members.

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