The Five Balls

Marketers are individuals that take energy from life and well being.

Paula Radcliffe trained 250 km per week jumping into ice bath after running, before failing to win the Olympics marathon in 2004. Trying to rationalize her excellence-misfortune, she said that life is about juggling five balls in the air. Health, Family, Friends, Integrity and Career. Career ball is made of rubber, and you can take more risk with it. The others are more fragile. You may throw the career ball higher because if you drop it, it will bounce back. The other four may shatter.

I’m  throwing high the career ball and move to EnginSoft, today. I keep on caring of the other four.

Business Pal

Although marketing gurus suggest to avoid doing business with friends, as it’s the easiest way to end a friendship, thousands of partnerships are created and run by friends.

25% of all European Small & Medium Enterprises are based in Italy, and despite what gurus say, most of them are friend run. Or better most of them are family run businesses. Take Barilla for example (a food company), who received the 9th annual “IMD – Family Business Award,” joining names like Lego, Henkel and  Zegna. Seems that family run businesses are more successful than friend run ones.

Maybe we should consider the following exception to the gurus advice: don’t start a business with a friend,  unless you’re planning to marry him/her.