Code Vs. Software

People use either “Code” or “Software” as if they were synonyms. Sales-engineers often use “code“. Sales-non-engineers always use “software“.

The distinction between Code and Software is subtle. Programmers write codes, the list of statements that give instructions to computers. The software is the end product: what the users perceive.

When demoing the software, the above difference can be significant. It’s software what our customer is buying.

Ethique-mail

Seth Godin listed 36(!) things we should consider before emailing a colleague.

Here are my add-ons:

1. In case your email is more than 500 words long, give him/her a call
2. In case you’re replying to more than three colleagues, you better set a meeting

And the last, If you had to pay 50 cents to send the email, would you?

It’s Your Boss

How do you call your customer?

Consumer companies refer to retailers as direct customers. I think this may create a mindset where satisfying the intermediary matters most. B2B companies refer to accounts.  Though account is synonym of client, it also means: “a record of debit and credit entries”. Account is misleading too, as it figures a relationship mainly made of formal business arrangements.

Boss. Why not calling your customer boss. You can call me boss manager, then.

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