End Of The Nation States

In our interlinked economy, countries are no more relevant units of analysis. Multinational companies no longer think in terms nation states. Other units of analysis like -language, age, climate, lifestyle are much more relevant.

Why should I have a subsidiary in Finland and one in Sweden? Why should I have a Nordic Office at all, instead of having a sales agent for -truck drivers- or for -gardeners- wherever they may be?

At the cash register, we’re all brother in arms.