Motoring shows on the TV rarely give negative reviews of a car. The first I’ve ever seen was referred to a Chinese SUV, the JiangLing Landwind.

Also the Times was quite negative: ”…rated zero in safety tests, the most unsafe vehicle in 20 years of testing”.  A car not to buy then, though I remember the same things being said about Japanese cars during the eighties.

The Times also says that “JiangLing Landwind sold only 100.000 car in late 2006″. Only? It seems to me enough for western manufacturers to start worrying. And for motoring shows to review their reviews.

Citizen marketers are customers who generate media on behalf of companies. They can either promote good things or call out bad things about your product.

Unsatisfied clients rarely send negative feedback to companies, they leave them across the internet. The majority of consumers fail to provide that feedback because of contact barriers, or lack of responders.

Citizen marketers could be turned into an opportunity for the company, if identified in advance on the early stage of the sales process. Companies should better identify the customers who have their own web site. Networkers and social media users should be enrolled as occasional marketers.