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	<title>Giorgio Buccilli On Line - The Business of Software &#187; performance</title>
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		<title>The Art of Pricing</title>
		<link>http://www.giorgiobuccilli.com/2006/12/the-art-of-pricing/</link>
		<comments>http://www.giorgiobuccilli.com/2006/12/the-art-of-pricing/#comments</comments>
		<pubDate>Sun, 03 Dec 2006 13:05:10 +0000</pubDate>
		<dc:creator>Giorgio Buccilli</dc:creator>
				<category><![CDATA[Software Business]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[license]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[software]]></category>

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Sun-microsystems markets the new 8-processors server T2000, that can blow out all the old 4-processors. One T2000 can replace two old servers. Theoretically server sales should be halved. Theoretically. Jonathan Schwartz (Sun CEO) actually says the sales revenues from the new T2000 are growing fast, pointing out an interesting phenomenon: &#8220;if you double the performance [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-412 aligncenter" title="the art of pricing" src="http://www.giorgiobuccilli.com/wp-content/uploads/theartofpricing.jpg" alt="Giorgio Buccilli On Line - The Business Of Software - the art of pricing" width="500" height="201" /></p>
<p>Sun-microsystems markets the new 8-processors server T2000, that can blow out all the old 4-processors. One T2000 can replace two old servers. Theoretically server <strong>sales </strong>should be halved. Theoretically. Jonathan Schwartz (Sun CEO) actually says the <strong>sales </strong>revenues from the new T2000 are growing fast, pointing out an interesting phenomenon: &#8220;if you double the performance of a machine, customers don&#8217;t buy half as many, they tend to double their order&#8221;.</p>
<p>Hardware comes together with the <strong>software</strong>. <strong>Software </strong>can solve large problems on many processors at the same time. Each processor has to run one <strong>software </strong>licence. Still, a double number of processor at the same price, comes with a double <strong>software </strong>price.</p>
<p>An effect of the above price policy is that massive parallel processing or distributed computing will remain rare, unless <strong>software companies </strong>will change their price policy.</p>
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