Software & Bikini

Women have been used to sell products to men for decades.

IF         – Male brain is wired to respond to attractive females.

AND     – Engineering software are mainly used by young males

THEN   – Engineering companies should attract prospects with sexual marketing tactics

I wonder whether this would have real impact on sales. A study made by a Neuro-economics expert, (”Heat of the Moment: The Effect of Sexual Arousal on Sexual Decision Making”), shows that men who are sexually aroused are more focused on short-term gratification than on long-term logic.

Being a software buying process the outcome of a long term logic, I recommend No-Bikini in your marketing campaign. Professors at MIT say it won’t work.

Software Dis-Integration

Back To School

September is a good period for offering trainings to clients. In September, people have a more favourable attitude to education in general and most of the training courses start in September.

You may find convenient partnering with a University; some of the courses may not have been started yet, and facilities more easily available. You may host the training in student computer rooms.

To all the attendees a three months trial license should be offered. There is a chance that some of the free licences, would convert to annual subscriptions late in December, as Christmas gift.

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