Closer Than You Think

Few engineering companies use movies for marketing purposes, though a movie is worth a thousand pictures.

Take DEM software. It computes the motion of large numbers of small objects (like molecules or pills) for engineering. Now take Realflow software, computation of the same small objects but for the entertainment industry.

It’s amazing how engineering and entertainment became close to each other. Nevertheless the first still promotes through still images, the latter through video clips.

Low-Touch, Golden-Touch

For some reasons intangible products (e.g. software) are often marketed like tangible ones (e.g. gas turbines). Same business model and also same costs: in case of an industrial software direct cost of sales hits 15.000€ per license.

Software sales cycle, can be managed in a more low-touch, low-cost way. Video presentations, webinars and canned web-trainings can avoid people travelling to the client site.

A web based meeting costs 30€. The same meeting on-site 600€. Some veterans think that a “physical” meeting is always worth the money spent. I think we should better ask the client, who pays the difference between the two.

Cain vs. Abel

YouTube succeded over GoogleVideo.

Although YouTube had unique features, and more elegant interface if compared to Google Video, it was its viral impact that made the difference. In YouTube, not only can users know about the popularity of a video posted, they can also make it more popular -via comments, ratings and embeddings. Users can make a video succeed or fail, and this is having a viral effect.

I wonder which comments and ratings would be given to the contents of our corporate websites, if our clients were allowed to.