Closer Than You Think

Few engineering companies use movies for marketing purposes, though a movie is worth a thousand pictures.

Take DEM software. It computes the motion of large numbers of small objects (like molecules or pills) for engineering. Now take Realflow software, computation of the same small objects but for the entertainment industry.

It’s amazing how engineering and entertainment became close to each other. Nevertheless the first still promotes through still images, the latter through video clips.

Cain vs. Abel

YouTube succeded over GoogleVideo.

Although YouTube had unique features, and more elegant interface if compared to Google Video, it was its viral impact that made the difference. In YouTube, not only can users know about the popularity of a video posted, they can also make it more popular -via comments, ratings and embeddings. Users can make a video succeed or fail, and this is having a viral effect.

I wonder which comments and ratings would be given to the contents of our corporate websites, if our clients were allowed to.